The Concept of Segmentation & Marketing Environment in Porsche Term Paper

The Concept of Segmentation & Marketing Environment in Porsche Automobile - Term Paper Example Porsche is one of the companies that have increased its number of customers over the years (Kumar 2004). Competition from other companies with similar market base has made Porsche come up with new and innovative designs for their automobiles. In order to maximize their profit, Porsche has different kinds of models that include; consumer models market. Porsche meets the needs of the customers, from the average income one to the wealthy. If one of the models or series does not do well in the market, it will not have a large effect on the organization since the other series will not be affected (Ighoteguonor 2013). The price of the automobile has a range from $50,000 to $845,000 depending on the kind of model being purchased. The interesting fact is that 70% of the cars ever manufactured by Porsche are still on the road today. The organization has a plan of increasing the sale of the vehicles to 200,000 per annum by the year 2018. The attribution is from the excellent relationship betwe en employees and the partners as well as the customers (Wedel 2000). It results in increasing the customers’ enthusiasm towards Porsche products. Porsche used the four marketing mix to market and increase their sales all over the world; product, promotion, place and price (Kotler & Armstrong 2014). Their sports cars are high-end automobiles of high quality and high performance. Customers of Elite status purchase the products. High-quality products equal high prices from the company. The organization has resulted in consumer focused advertising in televisions, print media and direct for promotion of their products to the customers. The slogan is â€Å"Engineered for Magic Every day.† The products are different in each location sold to fit the customers’ needs (Zoeller 2014). For example, North America market embraces the American expectations and their values. The same